Brand Design
Logotipo
The logo is a graphic representation of the brand and is usually the most recognizable element of a company's identity. It should be unique, memorable and reflect the brand's personality. The logo design includes choices of colors, typography and symbols that convey the company's message
Color Palette
The choice of colors is fundamental in the design of a brand. Colors evoke emotions and can influence the perception of a brand. The color palette should be consistent with the company's values and personality. In addition, they are used in all marketing materials and on the website to ensure brand consistency.
Typography
Typography, or font choice, is another crucial element in brand design. The typography used in the logo and marketing materials should be consistent and represent the brand's identity. The choice of fonts can convey feelings of elegance, modernity, tradition, among other aspects.
